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Livingston Parish Business and Community Blog

Livingston Parish Business and Community information
Wednesday, December 27, 2023
Getting Involved In Governmental Affairs in Livingston Parish

Getting involved in governmental affairs sounds like you are prepping to run for office. But, that is simply not the case. Being involved is not as intimidating as it sounds and can be a great benefit to you and your community.

April l Chamber CEO

Tuesday, August 1, 2023
​Unlocking LinkedIn's Potential for Business Growth

Do you think of LinkedIn as something to be used solely by job seekers? While the world's largest professional network is widely recognized as a platform for job seekers and recruiters to connect, that’s not all it can do. Its potential goes far beyond job hunting. For savvy business owners and professionals, LinkedIn offers a treasure trove of opportunities to find customers, strengthen their brand, and expand their network. It's estimated there are about 310 million monthly active users and 900 million

LP Chamber | Lauren

Monday, July 10, 2023
Is Threads Right for Your Business?

Facebook err…Meta does it again. We have yet another social media platform to consider. Usually when advising businesses on whether they should participate on a social media platform, I ask them who their ideal client is and then we go by demographics. If your ideal customer is on the platform, go for it. If not, skip it—unless you just really enjoy being overextended in your posts and social media attention. But threads isn’t exactly a new platform. Well, it is technically. But if you have Instagram, it

LP Chamber | Lauren

Monday, May 15, 2023
​Time to Get Influential: Leveraging the power of the influencer in your Livingston Parish business

Influencer marketing is a powerful strategy for businesses looking to reach a wider audience and build brand awareness. But it’s not just for the big guys. You can leverage the power of the influencer even as a small Livingston Parish business. You may not have the pockets to bring in Michael Jordan, but you can build an audience by working with (smaller) influencers.

LP Chamber | Lauren

Monday, August 15, 2022
What's Your Biggest Marketing Challenge

When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will be in charge of posting to our social media channels.” But if that’s all you’re doing, you can put that in the hands of the nearest thirteen-year-old. If you’re contemplating stepping up your business marketing, you need more than a scheduler. You need someone who understands the different kinds of marketing, your

LP Chamber | Lauren

Monday, May 2, 2022
How Easy Is It to Do Business with You?

It’s not uncommon to hear old timers (of any age) complain that young people don’t have it as hard as they did. It’s a common lament that younger generations are not as battle worn as the Silent Generation. Whether that is true or not remains to be seen. But the one thing that is true is that people will not do business with you if you make it hard to do business. There’s just too much competition and not enough interest. To attract sales and become interested in your business, you want people to know,

April l Chamber CEO

Monday, March 21, 2022
5 Wellness Ideas for Your Livingston Parish Business

Whether your team works from home or in an office, whether you are a business of one or one hundred and one, taking care and making time for wellness is becoming increasingly important. Stress levels because of what’s going on in the world around us are increasing. You may not even be aware of the outside stress someone is under. Making sure you create an atmosphere where wellness is stressed and made a priority is critical to successful performance. Stressed out employees make more mistakes and have

LP Chamber | Lauren